SGLabs - your emotionally intelligent brand & marketing platform.
SGLabs' (CEI)™ & (BEI)™ capture what consumers and business leaders feel, value, buy, trust, and engage with, across media and experiences.
We don’t simply collect data, we turn insights into actionable plans. Our research helps inform decisions across marketing, content creation, media planning, and brand management. SGLabs helps organizations build audiences to target, understand what drives trust in their brand, and translate insights into clear strategies across communication, media, content, social, packaging, sales, and product development. Clients also benefit from flexible reporting, real-time dashboards, Snowflake data access, and dedicated account support.
SGLabs Analysts (CEI)™ & (BEI)™
SGLabs analysts leverage our propritary platform blending Psychology, Art Therapy, Neuroscience, Data Science, Marketing, AI, technologies, and more traditional primary research to uncover what consumers and business executives feel, value, buy, how they spend their time, and the media they trust and engage.
SGLabs Analysts
Our approach blends analyst insight, our emotional lens, primary research, (BEL)™ & Indexes, to help brands:
• Understand how your audiences feels.
• Anticipate shifts in technology, media, trends, and culture.
• Prioritize investments that align with an audience’s values and goals
Our unique combination of expertise and strategic analysis positions us as trusted advisors for brands, agencies, and platforms shaping the future of media and marketing.
SGLabs' Playbooks
SGLabs' Playbooks deliver a 360-degree understanding of who your target audience is, what they love, feel, value, do, buy, how to communicate with them, and where to find them. SGLabs then delivers detailed Media strategies, Social, & Communication Plans
SGLabs studies 750+ media outlets & brands.
4.7 Million Possible Personas/Audiences
Playbook Deliverables
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Media Campaign, Social, & Communication Plans:
Persona Development & Dashboard.
Communications, Content, & Media Campaign plans.
Media Campaign & Social Calendar.
Media Landscape – Top social media, broadcast, cable, streaming, and satellite stations, along with news sites, bloggers, and influencers they engage with. Models include when an audience watches. How they feel when they watch. How trustworthy they find certain media outlets.
Media Campaign Manager – Enables a fine balance between advertising frequency and reach across multiple outlets and formats.
Budget Allocation
Who participates in our research?
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Almost everyone!
No matter what your business does, we have access to respondents who will help answer your toughest questions.
- 100+ million research participants.
- 100+ countries
- Access to 4,000+ individual market research panels and sources.
SGLabs' insights are grounded in a multi-disciplinary approach.
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Psychology models
Behavioral data
Traditional research
Neuroscience
Implicit Association + Fast Explicit Testing + Findability + Eye Tracking + Facial Analysis
This ensures SGLabs signals are reliable, interpretable, and actionable.
SGLabs
Custom Research+
Research works. How do we know?
SGLabs’ Custom Research is a collaborative process that defines the critical decisions shaping your business, then designs a tailored research framework to uncover the emotional and behavioral drivers behind them, delivering insights that drive lasting growth.
CX Innovator Series: An example of industry-sponsored research
The CX Innovator Series is an actionable and educational industry initiative showcasing the best practices leading executives to use to shape their community’s experience.
Using expertly curated executive interviews combined with quantitative research from consumer surveys, the CX Innovator Series provides tangible insights and a deeper understanding of how successful companies utilize CX programs resulting in positive business outcomes. The CX Innovator Series is made possible by support from our lead sponsors: Concentrix, eGain, Tealium, and QuestionPro.
Brand Benchmark
Our benchmarking products use traditional research methodologies and cutting edge neuroscience techniques to measure consumers’ unconscious associations and preferences.
Measure and understand your brand’s place in the market.
Know what customers really think, on a subconscious level, about your brand.
Identify where your brand lays in customers’ minds and hearts before and after a campaign.
Assess recognition, positive/negative associations, and compare attributes across any
Perform a post-campaign study of consumers’ attitudes to your brand to directly measure the effectiveness of your campaign!characteristics that defines your market.
Research Events: Experiential Focus Group
SGLabs experiences are customized to gauge consumer sentiment toward a brand, its products, or its experience. Events attendance is typically 8-35 participants in multiple locations.
Some outcomes include:
A deeper understanding of how a community interacts with, thinks about, and uses a product or service.
A deeper understanding of how a community interacts with, thinks about, and uses a product or service.
Developed strategies for building trust and fostering deeper consumer and executive relationships.
Deeper understanding of the customers purchasing journey.
