Ad is done. Now What?
SGLabs - your emotionally intelligent brand & marketing platform.
Select clients
Selected
clients:
(BEL)™ Brand Emotional Lift
Brand Lift studies provide valuable signals. SGLabs' Brand Emotional Lift (BEL)™ makes them actionable.
Traditional brand lift (Purchase Intent, Brand Favorability, etc) misses the emotional forces that shape consideration and conversion. (BEL)™ applies SGLabs’ emotional lens to these metrics to reveal who loves an ad, why, and who’s ready to buy, driving precise targeting and higher ROAS.
Joyful Pulse
SGLabs' Joyful Pulse reveals when an ad sparks real joy, capturing the positive emotion that makes creative resonate.
SGLabs' Joyful Pulse reveals when an ad sparks real joy, capturing the positive emotion that makes creative resonate.
Resonance
Lasting connection
Resonance
Lasting connection
Trustfull Pulse
SGLabs' Trustful Pulse measures whether an audience believes the brand, feels confident in its message, and perceives it as credible and authentic.
Authenticity
Messaging feels credible & believable.
Authenticity
Messaging feels credible & believable.
Desire Pulse
SGLabs' Desire Pulse measures when emotion turns into motivation, revealing when audiences are ready to act.
Action
Emotional connection drives intent.
Action
Emotional connection drives intent.
Engagement Pulse
SGLabs' Engagement Pulse measures how deeply audiences connect emotionally with an ad and whether that connection leads to real engagement.
SGLabs' Engagement Pulse measures how deeply audiences connect emotionally with an ad and whether that connection leads to real engagement.
Immersion
Audience is deeply connected.
Immersion
Audience is deeply connected.
Traditional brand lift misses the emotional forces that shape conversion and consideration.
SGLabs - BEL
95
%
SGLabs' (BEL)™ is a meaningful driver of Purchase Intent and Brand Favorability with over 95% Confidence.
SGLabs
Emotional Lift Platform
Gain insight into why an ad underperformed while discovering the audiences who connect with it most and are ready to buy.
Joyful Pulse
SGLabs' Joyful Pulse reveals when an ad sparks real joy, capturing the positive emotion that makes creative resonate
Resonance
Lasting connection
Resonance
Lasting connection
Trustfull Pulse
SGLabs' Trustful Pulse measures whether an audience believes the brand, feels confident in its message, and perceives it as credible and authentic.
Authenticity
Messaging feels credible & believable.
Authenticity
Messaging feels credible & believable.
Desire Pulse
SGLabs' Desire Pulse measures when emotion turns into motivation, revealing when audiences are ready to act.
Action
Emotional connection drives intent.
Action
Emotional connection drives intent.
Engagement Pulse
SGLabs' Engagement Pulse measures how deeply audiences connect emotionally with an ad and whether that connection leads to real engagement.
Immersion
Audience is deeply connected.
Immersion
Audience is deeply connected.
Traditional brand lift misses the emotional forces that shape conversion and consideration.
Traditional brand lift misses the emotional forces that shape conversion and consideration.
SGLabs - BEL
95
%
SGLabs' (BEL)™ is a meaningful driver of Purchase Intent and Brand Favorability with over 95% Confidence.
SGLabs
Emotional Lift Platform
Gain insight into why an ad underperformed while discovering the audiences who connect with it most and are ready to buy.
Advertisers deserve more!
The industry measures viewing & attention, only measuring emotion shows who cares.
Advertisers deserve more!
The industry measures viewing & attention, only measuring emotion shows who cares.
Brand Emotional Lift (BEL)™
Platform
Reveal who connects with your message, ready to buy, and guide more effective creative, targeting, and media investment.
Reveal who connects with your message, ready to buy, and guide more effective creative, targeting, and media investment.
Brand Lift often shows progress at one stage of the funnel but stalls at the next.
An audience may be familiar with a brand, but not consider it. Maybe they feel favorable, yet have no intent on purchasing. That's when the BEL asks why!
An audience may be familiar with a brand, but not consider it. Maybe they feel favorable, yet have no intent on purchasing. That's when the BEL asks why!
SGLabs Emotional Lift Platform
Gain insight into why an ad underperformed while discovering the audiences who connect with it most and are ready to buy.
(BEL)™ Delivers
ROAS
Whether due to unclear differentiation, timing, or another factor, BEL reveals why performance stalled and delivers actionable insights to refine creative, messaging, and media strategy, improving campaign ROAS.
(BEL)™ Delivers
ROAS
Whether due to unclear differentiation, timing, or another factor, BEL reveals why performance stalled and delivers actionable insights to refine creative, messaging, and media strategy, improving campaign ROAS.
SGLabs Emotional Lift Platform
Gain insight into why an ad underperformed while discovering the audiences who connect with it most and are ready to buy.
Brand Lift often shows progress at one stage of the funnel but stalls at the next.
An audience may be familiar with a brand, but not consider it. Maybe they feel favorable, yet have no intent on purchasing. That's when the BEL asks why!
Brand Emotional Lift (BEL)™
01
(BEL)™ Informs
(BEL)™ connects real-time emotion to Brand Lift outcomes, revealing where your ad performs and where it breaks down along the brand lift journey. When lift stalls, as an example, familiarity rises but intent does not, SGLabs' (BEL)™ uncovers why. These insights inform creative, media targeting, and platform strategies to improve overall performance.
(BEL)™ Identifies
Traditional Brand Lift shows directional movement, while (BEL)™ explains why. The (BEL)™ identifies which audiences emotionally connect with a brand’s ad, which emotions drive purchase intent, and which audiences are most likely to convert. These insights provide the clarity needed for more precise targeting, smarter optimization, and stronger ROAS.
(BEL)™ Emotion
(BEL)™ is powered by 64 emotional characteristics that measure how and why audiences respond to creative, going beyond simple attention metrics to reveal the emotional drivers underlying how consumers feel, what they trust, desire and engage with.
Custom Reserach & SGLabs' Analysts
02
Custom Research
Let’s dive into your brand’s most pressing questions. Every business has unique nuances that require deeper understanding. Our Research focuses on uncovering the insights that matter most, helping brands better understand who their audiences are.
SGLabs Research Platform
SGLabs proprietary research platform transforms complex data into clear, digestible insights. When insights are easy to understand, they are easier to act on. SGLabs delivers co-branded, fully editable reports through Google Docs, PowerPoint, or equivalent.
Our Analysts
We do more than measure what is happening across media and marketing. Our analysts interpret why it's happening and what to do next. Through research-driven insights and strategic guidance, we help brands navigate a rapidly changing landscape.
Consumer Emotional Index (CEI)™
03
Consumer Emotional Index (CEI)™
The (CEI)™ is SGLabs’ proprietary conscious and unconscious consumer research platform. It combines traditional primary research, neuroscience, psychology, AI, and more than 20 years of studying how brands engage with their audiences and communities.
5+ billion consumer data points.
Target Audience
(CEI)™ enables precise audience targeting by identifying and segmenting millions of potential consumer personas, helping brands reach the right people with greater accuracy and relevance.
4.7 million possible personas.
Be in Relationship with Your Audience
Understand how your audience feels, what they value, love and buy, how they spend their time, and the media they consume. The (CEI)™, driven by primary research helps brands move beyond demographics to build deeper, more meaningful connections with those they serve.
Business Engagement Index (BEI)™
04
Business Engagement Index (BEI)™
The (BEI)™ is SGLabs’ B2B research platform designed to explore the perspectives of business decision-makers across industries. It analyzes the behaviors and motivations of sales leaders, engineers, designers, buyers, marketers, executives, and their supporting teams within companies around the world. (BEI)™ insights help organizations better understand their clients and how those clients make decisions.
Primary Research
Primary research drives stronger communication, marketing, product, social, and media strategies. SGLabs analyzes business communities to uncover their preferences, emotions, what they love and buy, and the media they consume, providing a clearer view of what influences their decision-making.
Your Advantage
These insights help organizations win more competitive pitches, tell more meaningful stories to their audiences, and share those stories when and where their target market wants to experience them. They also strengthen communication, media, content, social, packaging, sales, and product development strategies.
Brand Emotional Lift (BEL)™
01
(BEL)™ Informs
(BEL)™ connects real-time emotion to Brand Lift outcomes, revealing where your ad performs and where it breaks down along the brand lift journey. When lift stalls, as an example, familiarity rises but intent does not, SGLabs' (BEL)™ uncovers why. These insights inform creative, media targeting, and platform strategies to improve overall performance.
(BEL)™ Identifies
Traditional Brand Lift shows directional movement, while (BEL)™ explains why. The (BEL)™ identifies which audiences emotionally connect with a brand’s ad, which emotions drive purchase intent, and which audiences are most likely to convert. These insights provide the clarity needed for more precise targeting, smarter optimization, and stronger ROAS.
(BEL)™ Emotion
(BEL)™ is powered by 64 emotional characteristics that measure how and why audiences respond to creative, going beyond simple attention metrics to reveal the emotional drivers underlying how consumers feel, what they trust, desire and engage with.
Custom Reserach & SGLabs' Analysts
02
Custom Research
Let’s dive into your brand’s most pressing questions. Every business has unique nuances that require deeper understanding. Our Research focuses on uncovering the insights that matter most, helping brands better understand who their audiences are.
SGLabs Research Platform
SGLabs proprietary research platform transforms complex data into clear, digestible insights. When insights are easy to understand, they are easier to act on. SGLabs delivers co-branded, fully editable reports through Google Docs, PowerPoint, or equivalent.
Our Analysts
We do more than measure what is happening across media and marketing. Our analysts interpret why it's happening and what to do next. Through research-driven insights and strategic guidance, we help brands navigate a rapidly changing landscape.
Consumer Emotional Index (CEI)™
03
Consumer Emotional Index (CEI)™
The (CEI)™ is SGLabs’ proprietary conscious and unconscious consumer research platform. It combines traditional primary research, neuroscience, psychology, AI, and more than 20 years of studying how brands engage with their audiences and communities.
5+ billion consumer data points.
Target Audience
(CEI)™ enables precise audience targeting by identifying and segmenting millions of potential consumer personas, helping brands reach the right people with greater accuracy and relevance.
4.7 million possible personas.
Be in Relationship with Your Audience
Understand how your audience feels, what they value, love and buy, how they spend their time, and the media they consume. The (CEI)™, driven by primary research helps brands move beyond demographics to build deeper, more meaningful connections with those they serve.
Business Engagement Index (BEI)™
04
Business Engagement Index (BEI)™
The (BEI)™ is SGLabs’ B2B research platform designed to explore the perspectives of business decision-makers across industries. It analyzes the behaviors and motivations of sales leaders, engineers, designers, buyers, marketers, executives, and their supporting teams within companies around the world. (BEI)™ insights help organizations better understand their clients and how those clients make decisions.
Primary Research
Primary research drives stronger communication, marketing, product, social, and media strategies. SGLabs analyzes business communities to uncover their preferences, emotions, what they love and buy, and the media they consume, providing a clearer view of what influences their decision-making.
Your Advantage
These insights help organizations win more competitive pitches, tell more meaningful stories to their audiences, and share those stories when and where their target market wants to experience them. They also strengthen communication, media, content, social, packaging, sales, and product development strategies.
Brand Emotional Lift (BEL)™
01
(BEL)™ Informs
(BEL)™ connects real-time emotion to Brand Lift outcomes, revealing where your ad performs and where it breaks down along the brand lift journey. When lift stalls, as an example, familiarity rises but intent does not, SGLabs' (BEL)™ uncovers why. These insights inform creative, media targeting, and platform strategies to improve overall performance.
(BEL)™ Identifies
Traditional Brand Lift shows directional movement, while (BEL)™ explains why. The (BEL)™ identifies which audiences emotionally connect with a brand’s ad, which emotions drive purchase intent, and which audiences are most likely to convert. These insights provide the clarity needed for more precise targeting, smarter optimization, and stronger ROAS.
(BEL)™ Emotion
(BEL)™ is powered by 64 emotional characteristics that measure how and why audiences respond to creative, going beyond simple attention metrics to reveal the emotional drivers underlying how consumers feel, what they trust, desire and engage with.
Custom Reserach & SGLabs' Analysts
02
Custom Research
Let’s dive into your brand’s most pressing questions. Every business has unique nuances that require deeper understanding. Our Research focuses on uncovering the insights that matter most, helping brands better understand who their audiences are.
SGLabs Research Platform
SGLabs proprietary research platform transforms complex data into clear, digestible insights. When insights are easy to understand, they are easier to act on. SGLabs delivers co-branded, fully editable reports through Google Docs, PowerPoint, or equivalent.
Our Analysts
We do more than measure what is happening across media and marketing. Our analysts interpret why it's happening and what to do next. Through research-driven insights and strategic guidance, we help brands navigate a rapidly changing landscape.
Consumer Emotional Index (CEI)™
03
Consumer Emotional Index (CEI)™
The (CEI)™ is SGLabs’ proprietary conscious and unconscious consumer research platform. It combines traditional primary research, neuroscience, psychology, AI, and more than 20 years of studying how brands engage with their audiences and communities.
5+ billion consumer data points.
Target Audience
(CEI)™ enables precise audience targeting by identifying and segmenting millions of potential consumer personas, helping brands reach the right people with greater accuracy and relevance.
4.7 million possible personas.
Be in Relationship with Your Audience
Understand how your audience feels, what they value, love and buy, how they spend their time, and the media they consume. The (CEI)™, driven by primary research helps brands move beyond demographics to build deeper, more meaningful connections with those they serve.
Business Engagement Index (BEI)™
04
Business Engagement Index (BEI)™
The (BEI)™ is SGLabs’ B2B research platform designed to explore the perspectives of business decision-makers across industries. It analyzes the behaviors and motivations of sales leaders, engineers, designers, buyers, marketers, executives, and their supporting teams within companies around the world. (BEI)™ insights help organizations better understand their clients and how those clients make decisions.
Primary Research
Primary research drives stronger communication, marketing, product, social, and media strategies. SGLabs analyzes business communities to uncover their preferences, emotions, what they love and buy, and the media they consume, providing a clearer view of what influences their decision-making.
Your Advantage
These insights help organizations win more competitive pitches, tell more meaningful stories to their audiences, and share those stories when and where their target market wants to experience them. They also strengthen communication, media, content, social, packaging, sales, and product development strategies.
Over 98%
Confidence
SGLabs' BEL for the platforms and networks we work with is a meaningful driver of mid-funnel lift, such as Brand Favorability, with over 98% Confidence.
Over 98%
Confidence
SGLabs' BEL for the platforms and networks we work with is a meaningful driver of mid-funnel lift, such as Brand Favorability, with over 98% Confidence.
SGLabs Methodology
01
Overlaying data across multiple testing modalities allows us to combine explicit research, such as surveys and traditional methods, with cognitive and implicit research grounded in neuroscience. Implicit methods measure the strength of participants’ associations with brands, products, or ads, while interviews and surveys provide direct insights into how they feel, their attitudes, and perceptions. Together, this multi-modal approach helps us understand not only what consumers and decision-makers think, but why they think it. To learn more, visit our about us page.
How Does SGLabs Understand a Brand’s Community?
02
SGLabs works with a range of methodological frameworks and has developed proprietary models to better understand a brand’s community.
Today, SGLabs applies insights from its research platform through tools such as SGLabs Limbic Resonance Model, Trauma-Informed Brand Model, and our Lifestyle-Driven Personas. Together, these frameworks help ensure our clients and partners achieve their custom research objectives.
(BEL)™ Methodology
03
(BEL)™ insights are grounded in a multi-disciplinary approach refined over more than a decade. SGLabs integrates priopritary and traditional psychology models, behavioral data, and traditional research emotional signals are reliable, interpretable, and actionable. To learn more, visit our about us page.
Research+
Research works. How do we know?
Research!
Research!
Research+ Delivers
SGLabs' Consumer Emotional Index (CEI)™ & Business Engagement Index (BEI)™ capture what consumers and business leaders feel, value, buy, trust, and engage with, across media and experiences.
Driven by
5 Billion
Data Points
SGLabs (CEI)™ provides a 360-degree, data-rich view of your customer. By adding your most pressing questions to our (CEI)™ and (BEI)™, you unlock deeper insights that guide smarter decisions and long term relationships.
SGLabs’ Custom Research entail a highly collaborative process identifing the most pressing questions for your business, industry, or opportunity. We then work together to get to the heart of those questions, leading to actionable insights for any team.
Research+ Delivers
SGLabs' Consumer Emotional Index (CEI)™ & Business Engagement Index (BEI)™ capture what consumers and business leaders feel, value, buy, trust, and engage with, across media and experiences.
Driven by
5 Billion
Data Points
SGLabs (CEI)™ provides a 360-degree, data-rich view of your customer. By adding your most pressing questions to our (CEI)™ and (BEI)™, you unlock deeper insights that guide smarter decisions and long term relationships.
SGLabs’ Custom Research entail a highly collaborative process identifing the most pressing questions for your business, industry, or opportunity. We then work together to get to the heart of those questions, leading to actionable insights for any team.
Select clients
SGLabs' Measurement & Research Platform
Your emotionally intelligent brand & marketing platform.
Your emotionally intelligent brand & marketing platform.
Brand Emotional Lift (BEL)™
(BEL)™ deliverables include SGLabs' BEL analysis, insights, and plan; Traditional Brand Lift metrics; SGLabs Pulse insights; Brand Benchmarking; Market Index analysis; and Media Target Audiences / Personas.
Brand Emotional Lift (BEL)™
(BEL)™ deliverables include SGLabs' BEL analysis, insights, and plan; Traditional Brand Lift metrics; SGLabs Pulse insights; Brand Benchmarking; Market Index analysis; and Media Target Audiences / Personas.
Brand Emotional Lift (BEL)™
(BEL)™ deliverables include SGLabs' BEL analysis, insights, and plan; Traditional Brand Lift metrics; SGLabs Pulse insights; Brand Benchmarking; Market Index analysis; and Media Target Audiences / Personas.
Where does SGLabs' (BEL)™ & Research+ work?
Insights can be measured across multiple channels including, but not limited to Streaming, CTV/FAST, Broadcast, Programmatic, Social, Gaming, Display, OOH, and Web.
Where does SGLabs' (BEL)™ & Research+ work?
Insights can be measured across multiple channels including, but not limited to Streaming, CTV/FAST, Broadcast, Programmatic, Social, Gaming, Display, OOH, and Web.
Where does SGLabs' (BEL)™ & Research+ work?
Insights can be measured across multiple channels including, but not limited to Streaming, CTV/FAST, Broadcast, Programmatic, Social, Gaming, Display, OOH, and Web.
Game Emotional Lift (GEL)™ & Location Emotional Lift (LEL)™
Both the (GEL)™ and (LEL)™ are inspired by our (BEL)™. The (GEL)™ measures emotional response to an ad in gameplay. While our (LEL)™ captures in-the-moment emotional response at stores, events, and real-world experiences.
Game Emotional Lift (GEL)™ & Location Emotional Lift (LEL)™
Both the (GEL)™ and (LEL)™ are inspired by our (BEL)™. The (GEL)™ measures emotional response to an ad in gameplay. While our (LEL)™ captures in-the-moment emotional response at stores, events, and real-world experiences.
Game Emotional Lift (GEL)™ & Location Emotional Lift (LEL)™
Both the (GEL)™ and (LEL)™ are inspired by our (BEL)™. The (GEL)™ measures emotional response to an ad in gameplay. While our (LEL)™ captures in-the-moment emotional response at stores, events, and real-world experiences.
SGLabs' Platform Delivers
Reports and insights are delivered via editable, co-branded Google Slides, PDFs, or PowerPoint presentations (CSVs available). As respondents participate, their results are sent to our Snowflake Data Lake and delivered faster than any competitor in the industry. Data is securely stored and accessible for 5+ years.
SGLabs' Platform Delivers
Reports and insights are delivered via editable, co-branded Google Slides, PDFs, or PowerPoint presentations (CSVs available). As respondents participate, their results are sent to our Snowflake Data Lake and delivered faster than any competitor in the industry. Data is securely stored and accessible for 5+ years.
SGLabs' Platform Delivers
Reports and insights are delivered via editable, co-branded Google Slides, PDFs, or PowerPoint presentations (CSVs available). As respondents participate, their results are sent to our Snowflake Data Lake and delivered faster than any competitor in the industry. Data is securely stored and accessible for 5+ years.
SGLabs
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SGLabs
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SGLabs
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Make it happen
Make it happen
Make it happen