Brand Emotional Lift
The industry measures viewing & attention, only measuring emotion shows who cares.
Traditional brand lift misses the emotional forces that shape conversion and consideration.
Traditional brand lift misses the emotional forces that shape consideration and conversion. (BEL)™ applies SGLabs’ emotional lens to these metrics to reveal who loves an ad, why, and who’s ready to buy, driving precise targeting and higher ROAS.
Brand Emotional Lift (BEL)™
Platform
(BEL)™ Delivers
90
%
SGLabs' (BEL)™ is a meaningful driver of both Brand Awareness and Brand Consideration with over 90% Confidence.
SGLabs
(BEL)™ Methodology
01
(BEL)™ insights are grounded in a multi-disciplinary approach refined over more than a decade. SGLabs integrates psychology models, behavioral data, traditional research, and neuroscience to ensure emotional signals are reliable, interpretable, and actionable. To learn more, visit our about us page.
(BEL)™ Connects
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(BEL)™ connects real-time emotion to Brand Lift outcomes, revealing where your ad performs and where it breaks down along the brand lift journey. When lift stalls, familiarity rises but intent does not, SGLabs' BEL uncovers why. These insights inform creative, media targeting, and platform strategies to improve overall performance.
(BEL)™ Identifies
03
Traditional Brand Lift shows directional movement, while (BEL)™ explains why. The (BEL)™ identifies which audiences emotionally connect with a brand’s ad, which emotions drive purchase intent, and which audiences are most likely to convert. These insights provide the clarity needed for more precise targeting, smarter optimization, and stronger ROAS.
(BEL)™ Emotion
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(BEL)™ is powered by 64 emotional characteristics that measure how and why audiences respond to creative, going beyond simple attention metrics to reveal the emotional drivers behind engagement and brand impact.
(BEL)™ Deliverable
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(BEL)™ deliverables include SGLabs' analysis, insights, and plan; Traditional Brand Lift metrics; SGLabs Pulse insights; Brand Benchmarking; Market Index analysis; and Media Target Audiences / Personas.
SGLabs' reports and insights are delivered via editable, co-branded Google Slides, PDFs, or PowerPoint presentations (CSVs available). As respondents participate, their results are sent to our Snowflake Data Lake and delivered faster than any competitor in the industry. Data is securely stored and accessible for 5+ years.
